One small, unassuming 19th century invention continues to impact how all companies conduct business. Corrugated shipping boxes are a valuable staple in transporting goods and a key marketing tool. Industry giants such as EBay and Amazon owe their current lofty louis vuitton sac de voyage status to this unsung hero of eCommerce. It is as sac louis vuitton femme important to the development of internet-based businesses as the invention of the world wide web by British physicist and computer scientist Timothy Berners Lee.
At the time of its invention, corrugated fiberboard was created purely by accident. Scottish immigrant Robert Gair worked in Brooklyn as a printer and paper-bag maker. One day while he was printing up an order of seed bags, a metal ruler used to crease the bags shifted in position and cut the paper. It led Gair to realize he could cut and crease paperboard in one operation to make a series of prefabricated boxes.
When corrugated fiberboard became available, Gair applied his idea into creating flat pieces that folded into cardboard boxes. Gair invented the first pre-cut cardboard box made from corrugated fiberboard in 1890. Once the first corrugated cardboard box was manufactured in the United States for commercial use five years later, it louis vuitton pas cher quickly revolutionized how companies packaged and transported goods. More sac louis vuitton pas cher than a century has passed since the introduction of the cardboard box and this simple invention still links businesses to their customers.
Shipping boxes form the backbone of Internet marketing for eCommerce businesses. A simple shipping box is not just a quick and secure means of sending orders of goods to customers. It also acts a functional advertisement for the company that uses the shipping boxes.
A company can affix their business logo and slogan to any corrugated shipping box. It will create a lasting image of the company in a customer's mind and imprint brand awareness in their long-term memory. The cornerstone of good business internet marketing is creating brand recognition at all times and in all places. A shipping box that is emblazoned with a business logo and business slogan offers an inexpensive starting point.
If done right, corrugated shipping boxes offer a good example of marketing in action. A box can serve many useful marketing and merchandising purposes. Corrugated boxes come in all shapes and sizes and there is much more to that space than simply holding whatever product is being shipped out to a customer.
A corrugated box can be adorned with a collection of colorful graphics and images serving as a personal advertisement to a customer. The box can create a snapshot of what the company is all about and give customers an idea of what they can expect when they choose to do business with that company.
Internet marketing will continue to be tied to the corrugated shipping box for the foreseeable future. Changes in technology could translate to the box. One day we could witness the development of a smart box that can automatically display virtual advertisements or ship from one location to another in a matter of seconds. What will remain unchanged is that corrugated boxes will still remain a crucial tool in building a foundation for a successful eCommerce business.
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